MARKETING STRATEGIST

DATA-DRIVEN
MARKETING
EXCELLENCE

7+ years leading European market operations, KOL management, and digital campaigns. Specialized in GA4 analytics, SEO/SEM, and growth hacking with proven results: +268% traffic growth, +554% exposure, +156% sales.

Abstract data visualization

ABOUT ME

Ann Zhou

Ann Zhou

周彦吟

[email protected]
Ann Chou

EXPERTISE

Seasoned marketing professional with 7+ years of experience in European market operations. Proven track record in building and managing KOL networks, executing large-scale campaigns (ISE, Gamescom), and driving measurable business growth through data-driven strategies.

7+
Years Experience
30+
KOL Partnerships
268%
Traffic Growth
156%
Sales Increase

LANGUAGES

ENGLISHDEUTSCH中文

KEY PROJECTS

KOL Network Campaign

KOL推广体系建设

从0到1搭建德国区KOL推广与传播体系,建立覆盖30+家德国科技媒体、测评及灰行业KOL的系统化合作机制。

KOL MANAGEMENTCONTENT STRATEGY
268%
流量增长
554%
曝光增长
60+
内容产出
Data Analytics Dashboard

独立站运营优化

运用GA4数据分析工具优化用户路径,通过A/B测试和数据驱动决策,实现跳出率下降12%,转化率提升至2.8%。

GA4 ANALYTICSSEO/SEM
-12%
跳出率
2.8%
转化率
156%
销售增长
European Market Network

大型活动策划执行

策划并执行ISE西班牙展与科隆IFA游戏展的线上联合营销活动,带动独立站自然流增长215%,销售额提升364%,订单转化率翻倍。

EVENT MARKETINGISE / IFACAMPAIGN
215%
流量增长
364%
销售提升
2x
转化率

TECHNICAL SKILLS

ANALYTICS & DATA

  • Google Analytics 4 (GA4)
  • Power BI
  • Data Visualization
  • A/B Testing

DIGITAL MARKETING

  • SEO / SEM
  • Content Marketing
  • Social Media (TikTok/YouTube)
  • Email Marketing

E-COMMERCE & TOOLS

  • Shopify
  • ERP Systems
  • CRM Management
  • Project Management

SPECIALIZED KNOWLEDGE

  • DeFi & Perp DEX
  • Blockchain / Web3
  • KOL Management
  • EU Regulations (MICA/AML/KYC)
  • Community Management
  • Market Research

EDUCATION

Marburg University
Bachelor of Science
Wirtschaft Informatik
驾照C1

GET IN TOUCH

Looking for a data-driven marketing professional with proven European market experience? Let's discuss how I can help drive your brand's growth.

LINKEDIN
Ann Chou
小
小红书
-Annin

AVAILABILITY

CURRENT STATUS
OPEN TO OPPORTUNITIES
PREFERRED ROLES
海外品牌经理海外销售经理GROWTH MARKETING
LOCATION
Europe / Remote